The downloads & links were
last updated on 03-11-07

ADMINISTRATIVE LINKS

The links below are mainly designed to be accessed and then printed. They are not optimized for on-screen viewing. They are in their original file format - thus, you may need to download them on a computer that has those programs (MS Word and PowerPoint). However, the latest versions of Internet Explorer should open them without the need of their base program. These items are provided as a courtesy to students and all materials are copyrighted and remain the property of Dr. Eckert.

Syllabus

EXAM RESOURCES:

GRADE SPREADSHEET:

Dr. James Eckert
3248 Schneider Hall
269-387-5799
jim.eckert@wmich.edu

OFFICE HOURS: 

For Spring 2007
Tues & Thurs:

9:45-10:45am and 3-4pm

WEB RESOURCES

You are Where You Live
Did you grow up among "Shotguns and Pick-ups" or "Blue-Blood Estates"? See how your zip code is described using the information that Claritas has gathered from the US Census and many other sources.

Take The VALS Survey
Follow this link to the VALS survey which whill provide you with insight as to how marketers would classify you based on your personality traits. In marketing this is used to conduct psychographic segmentation.

American Marketing Association

Quirk's Marketing Research Glossary
Note: definitions presented in the course may differ slightly from those in this glossary. Class definitions should be considered "correct" for the exams

Advertising Age's On-Line E-zine

JUSTSELL.com

Sales & Marketing Magazine

Visit Dr. Eckert's Business Web Site

LECTURE NOTES & SUCH

It is STRONGLY suggested you purchase the lecture notes from "mycoursepack" in the Bernhard Center. This spiral bound book includes all the powerpoint slides and room to add in your notes based on class period lectures & discussions.

D&W Case

Course Model