Downloads/Links
Last Updated 2-07-12

 

MKTG 4600
Advanced Selling
 
Western Michigan University

Spring 2012

Download the Syllabus



ADMINISTRATIVE STUFF

Dr. James Eckert
3248 Schneider Hall
387-5799
jim.eckert@wmich.edu
To cut down on SPAM this is not a "mail to" link.

OFFICE HOURS

Tue-Thurs
3:30 - 5pm

Weds Only
Noon - 2pm

Talk to me after class

Or set an appointment

LINKS FOR STUDENTS

Visit the SBMA Website

Visit Dr. Eckert's Business Page


ASSIGNMENTS

GENERAL ASSIGNMENTS

60 Second Introduction

Code of Ethics Assignment Description

Purposeful Research Assignment

Spotlighting Assignment Description

Spotlighting Assignments - 9:30am
Spotlighting Assignments - 11am

NetSuite Take Home Quiz

Cheat Sheet Assignments

Cheat Sheet Example (Selling Basics)

In-Class Role-Play Assignments

Scenario #1 & #2

Scenario #3 & #4

Scenario #5 & #6

Relationship Building Plan

Early Career Cheat Sheet Assignment Description

PHONE CALL ASSIGNMENTS:

Phone Call Assignment Description

Insurance Industry Register Document - used for the phone call assignment

NETSUITE ROLE-PLAY ASSIGNMENTS

NetSuite Role Play Assignment Description

NetSuite Product Information

NetSuite Role-Play Scenario (NEW!)

Netsuite Role-Play Scorecard

NetSuite Role Play Review

NetSuite Call Flow Chart

Netsuite Example Video

NEGOTIATION RELATED ASSIGNMENTS

Job Offer Case

Negotiation Case Assignment Description
(Prep Worksheet & Final Case Report)

FINAL SALES CALL DOCUMENTS:

Final Call Scenario

Call #1 Assignment

Call #2 Practice Call

Call #2 Assignment

Call #1 and #2 Review Assignment Description

 

OTHER RESOURCES

Quiz Study Tips

Business Document Formatting Tips

Sales Call #1 Evaluation Form
Sales Call #2 Evaluation Form

Purposeful Questioning Worksheet

Public Speaking Tips

Negotiation Issue Worksheet

Sales Success in Six Months

LECTURE MATERIALS

Selling Fundamentals

Video Lecture Series Library
Access entire Video Library Here

INDIVIDUAL VIDEOS
V1: Selling Fundamentals
(25:24)
V2: Prospecting (56:08)
V3: Gaining Appointments (70:08)
V4: Purposeful Research (32:16)
V5: The CLAP Model (29:28)
V6: Purposeful Questioning (68:02)
V7: Questiong & Listening (51:52)
V8: Purposeful Presenting (46:07)
V9: Overcoming Issues (51:31)
V10: Gaining Committment (24:58)
V11: The EDGE Model (11:16)
V12: Relationship Building 101 (26:41)
V13: Negotiation Fundamentals (22:12)

PowerPoint Slides (Chapter/Video)) Selling Fundamentals (C1/V1)
Prospecting (C4/V2)
Appointment Setting (C5/V3)
Starting Strong (C6/V4)
CLAP Model (C6/V5)
Purposeful Questioning (C7/V6)
Questioning & Listening (C8/V7)
Purposeful Presenting (C9/V8)
Handling Objections (C10/V9)
Closing (C11/V10)
EDGE Model (C12/11)

Relationship Building 101 (C15/V13)

Negotiation - All Slides